Aug 16/10 Airport Installs ScreenScape-Powered Displays

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Region of Waterloo International Airport Installs ScreenScape-Powered Displays

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The Region of Waterloo International Airport is the latest in a string of civic institutions in Southern Ontario to join ScreenScape's community-based digital signage network.

The Region of Waterloo International Airport has chosen ScreenScape, a community-based digital signage network, to power digital displays located in its departure lounge and domestic arrivals area.

“It was ScreenScape’s ease-of-use that was the deciding factor in choosing a technology provider for the airport,” said Chris Wood, general manager, Region of Waterloo International Airport, Waterloo, Ontario, Canada. “It’s a flexible sales and marketing tool which we plan to use to generate additional advertising revenue, inform passengers in the terminal and promote local events taking place in Waterloo Region. ScreenScape’s solution was easy to implement and is simple to use, giving us the ability to control and change content quickly.”

The Region of Waterloo International Airport is the latest in a string of civic institutions in Southern Ontario — that includes the University of Waterloo, Wilfrid Laurier University, and Tourism Burlington among others — to join the community-based digital signage network, said the company.

“We like the idea of engaging with local venues to promote events and attractions in the area,” Wood added. “We are pleased to provide other members of the ScreenScape Community an opportunity to speak to the traveling public that is going through our facility on a daily basis.”

“It is wonderful to see institutions such as the Region of Waterloo International Airport adopt ScreenScape not just as a conventional digital signage platform but as a way to collaborate with local and national businesses,” said Kevin Dwyer, president and CEO, ScreenScape, Charlottetown, Prince Edward Island. “We are thrilled to have another institution from Canada’s tech corridor join the growing ScreenScape Community.”

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