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AIRPORT MARKETING & COMMERCIAL DEVELOPMENT WORKSHOP

To save you money perhaps you would like to host this course at your airport? If so, or to get more information just email headquarters@iaaecanada.org and ask your questions.

IAAE Canada will host a two and a half (2.5) day workshop on Airport Marketing and Commercial Development.  The facilitator/instructor will be Warren Thompson, A.A.E. of Stantec Consulting Ltd.  There is limited seating available and registration is accepted on a first-come first-served basis.

Who Should Attend

This workshop is of value to the airport manager, business development managers, marketing managers and those involved in land development, retail and concession promotion and development and parking and ground transportation.    Day one and two sessions will begin at 8:15 a.m. and end at 4:30 p.m.  Day three will begin at 8:30 a.m. and will end at noon.  There will be an optional tour of the Edmonton International Airport and its new terminal expansion and facilities upgrades at 1:30 pm on Thursday afternoon. 

Curriculum Overview

Airports in Canada and worldwide have gone through significant changes in the past 15 years.  There have been significant changes in the way we do business at an airport.  With this shift in focus for airports, how do we deal with the challenges of balancing the regulatory requirements and growing the business with a client-focused approach?  This workshop will cover the evolving role of airport commercialization and the elements associated with an airport marketing program.  Time will be dedicated to your latest marketing challenge as well as a case study.  Customer service issues will be included in the discussions. The many marketing challenges and current issues will be explored through training, group discussions and networking, with reference to industry best practices in the supplementary materials.

The following topics will be discussed:

Commercial parameters for airport planning                Strategic planning elements   

Airport fees and charges                                                   Airport marketing programs

Land development opportunities                                     Property management

Retail/concession management                                     Parking and ground transportation    

Airline trends, technology and passenger service       Airport management in the future     

Marketing the airport                                                           Effective community relations

 

ACCOMMODATIONS - Attendees are responsible for making their own reservations. 

Refund & Cancellation Policy
IAAE Canada reserves the right to reschedule any program if the number of registrants is insufficient. In this event, we will notify all registrants and refund the registration fee in full.
• Any costs incurred by registrants, such as hotel cancellation fees or airline penalties, are the responsibility of
   the registrants.
• Registrations are transferable.
• Cancellations will be accepted 30 days prior to the date of the course.
• Cancellations within 30 days prior to the date of the course will incur a $50 administration fee.
• No-shows will be responsible for the course fees.

REGISTRATION FEE:   (Includes handouts and coffee breaks only.)

 

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